The iconc Snow Beach jacket is forever a part of history because of the Wu. Championed by legendary artists like Raekwon, rappers gave the brand an added level of street cred. Due to its penchant for innovative logos and its aspirational aesthetic, Polo would become the go-to brand for urban youth in America, inspiring iconic crews like the Lo-Lifes out of Brooklyn, who made their name boosting coveted pieces of the wildly popular brand from retailers in New York City. Later acquiring the rights to use the trademark Polo, Lauren expanded the brand in 1971, opening a boutique on Rodeo Drive in Beverly Hills and has dominated the fashion industry ever since. With the help of clothing manufacturer Norman Hilton, Lauren started selling his own personal neckties of his own design under the name "Polo." Founded by Ralph Lauren (born Ralph Lifshitz), the brand was spawned in 1967 when Lauren's necktie store. In terms of clothing brands that have captivated the hip-hop audience, Polo is king.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |