![]() 66% of consumers report short-form video to be the most engaging type of social media content in 2022, up from 50% in 2020. Short-form video dominance: Short-form video is set to be the star of social media strategies in 2023, with TikTok leading the charge and other platforms vying for a piece of the action.Ĭonsumers consider short-form videos to be 2.5 times more engaging than long-form videos.Brands as creators: As algorithms prioritize engagement, brands must adopt a more creative and engaging approach to content creation.Prabhakar Raghavan, SVP of Google Knowledge & Information In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. TikTok SEO: With Gen Zers turning to TikTok for search, marketers should optimize their content for TikTok’s search results pages, improving visibility on TikTok and… ultimately Google, too.From TikTok SEO to the Metaverse, Creatopy created this infographic, 10 Social Media Trends for 2023, to illustrate the trends that will shape your social media strategy. 10 Social Media Trends For 2023Īs social media continues to evolve, brands need to adapt their strategies to stay ahead of the game. As social media trends and user behavior continue to evolve, businesses that stay agile and adapt their strategies to capitalize on these changes will be better positioned to succeed in an increasingly competitive landscape. This allows organizations to optimize their marketing strategies and allocate their resources more efficiently.Ĭonsidering these factors, it’s evident that social media sales and marketing will continue to grow as organizations recognize the importance of leveraging these platforms to reach and engage their target audience, drive sales, and foster brand loyalty. Improved targeting and analytics: Social media platforms offer sophisticated targeting options and analytics tools, enabling businesses to reach specific audience segments and measure the success of their campaigns. ![]()
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